Employee number seven at the concert discovery platform, hired by the three founders after Y Combinator. I created the logo, the brand, the brand book and the visual language, and led product design across web, iOS and Android from a web-first launch to a mobile-first platform. The company grew to 130 people and 15 million users, and the platform scaled to 10 million monthly active users and over $100m in gross ticket revenue.

I built and led the design organisation, worked alongside the CPO on product strategy and on scaling the product organisation, and brought analytics and research, remote and in person, quantitative and qualitative, into how ideas were de-risked. The mobile-first strategy I drove delivered a 43 per cent increase in active users, with mobile passing 60 per cent of traffic. I oversaw design for the distribution partnerships with Spotify, YouTube, Facebook, SoundCloud and MTV.

• Apple Editors' Choice
• UK App of the Week
• Webby Award, best music mobile site or app
• Billboard App of the Month
• Music Week Consumer Digital Service of the Year
• Fast Company's fifth most innovative company in music
• $16.6m Series C, then acquisition by Warner Music Group

Chief Design Officer, London and Cairo, on a fintech delivering mobile payroll to unbanked workers in Egypt, where 67 per cent of the population had no bank account. Concept to live commercial service.

I directed the design and launch of the Dopay for Business platform and the iOS and Android employee apps, which reached 85 per cent adoption within three weeks of launch, and designed the physical Mastercard prepaid card that gave thousands of workers a first banking identity. I built the design practice and research operations from scratch. The product underpinned a €1m investment and an $18m Series A, with McDonald's Egypt and SWVL among the enterprise clients.